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Mediasphere ... the next generation of multi-cultural marketing !!
Public Relations Communications and other Services
We are a full-service offline and online public relations agency employing both new age and traditional means of marketing. Owing to our strong relationship with the US media, we derive maximum publicity for our clients. We aim to sustain our client's brand image by boosting their website on the search engines & spreading a buzz on television and radio around news related to them with our public relations communication strategies. We are pro-active agents to our clients, keeping a close eye on the changing trends among the consumers and devising ways to enable clients tap these trends.
The services we provide include:
Celebrity PR
We distribute creative publicity stories about our celebrity clients to the various forms of media. We also arrange for public appearances, press conferences, interview in television shows, reviews / editorials in newspapers, etc for these clients. We also work towards producing interesting news snippets around celebrity events.
Product launch
We ensure premium launch of our clients' product in the market, selecting the best channels of media to expose the brand to the consumers. We back the launch with marketing strategies to sustain brand reputation for our clients.
Online PR
- Behavioral research on targeted consumer segments & development of marketing tools to directly communicate news to online consumers, and bloggers is done through our online public relations. This facilitates instant product review and improvement in company offerings for clients.
- Utilize popular social networking sites, blogsphere, web communities, video sites, etc to disseminate news & induce maximum consumer participation; further enhance brand reputation for clients.
- Targeted press releases- Press releases are optimized and released on search engines, television, radio and print media to ensure maximum exposure for our clients. We prepare a list of targeted media houses, social networking sites, news oriented sites, web communities to expose our client's news to a broad range of consumers.
- Online Reputation Management: Our client's brand online is constantly monitored by us to check and deal with its negative publicity and protect their brand's image. With our deep understanding on managing and dealing with negative publicity, we keep a constant eye on their brand to ensure its positive influence in the online sphere.
Offline PR
- Spread client news through traditional means of organising Television interviews, Radio, editorials & reviews, Press conferences,Domestic and International PR based events and creative releases.
- Market client's brand to influencers, (including retailers, potential buyers, manufacturers) and value-added-influencers, (including, journalists industry analysts, academics) to facilitate fast acceptance.
- Produce unique stories about events and brands to best appeal the targeted consumers and get them talking about the client firm.
- Research trends among the ethnic groups and highlight relevant news in mainstream media.
- Provide PR training to acquaint marketers with public relations communication skills required in the fields of Television, Radio and newspaper.